The brief from Lucozade Sport was simple. Refresh the Fitwater launch campaign for 2019.
This meant a lot of Brand work, new messaging, new designs and a re-edit of the 2018 social media vid.
Working with designer Silv Leal and communications strategist Felicia Popescu, and the Lucozade Sport Brand team, we came up with 'More Than Water'.
Big Buoy Productions handled the re-edit, while a new dance tune was provided by Sniffy Dog Music.