In 2017, Lucozade Sport launched FitWater into the highly competitive functional water market.
World heavyweight champion boxer Anthony Joshua and mega Instagram fitness star Emily Skye were the faces of the OOH and POS campaign. I wrote the copy for it too.
Meanwhile on social, a different approach was required.
With a budget of just £20k, myself and brilliant young director Paul Casey of Blok Pictures came up with this vid - from concept to delivery.
I acted as producer and creative.
We also produced shorter vids that ran on social:
All the vids were shot using a high-speed, robotic Bolt camera and on location at Blok London, Clapton.
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