Ayrton Senna is arguably the greatest racing car driver of all time. The Formula One legend is synonymous with Monaco, having won the iconic Grand Prix a record six times, including five times in a row with McLaren, between 1989-1993.
McLaren wanted to mark the 30th anniversary of his passing at the 2024 Monaco GP with PR and experiential ideas. So we came up with swapping the McLaren F1 car's usual papaya orange livery with a design influenced by the Brazilian flag that adorned Senna's racing helmet.
McLaren even changed their logo's colours to yellow and green and ran the commemoration all over their socials:
To support the commemoration, McLaren's two drivers, Lando Norris and Oscar Piastri, also wore Senna-inspired helmets, race suits and clothing:
The project must've inspired Oscar Piastri as he claimed second place on the podium!
Sky Sports News ran a feature on the commemoration:
The project even led Top Gear to say it was the best one-off livery ever!
Here's the original idea as presented to McLaren:
