Chelsea FC hired me as the chief creative copywriter for their football training app, Perfect Play.
I created the app's TOV, wrote the scripts for its numerous videos, and helped develop the secondary tagline, 'Become the player you want to be.'
I was also the lead UX writer on the project, working with UI, UX, and game designers.
The app launched in the UK and the US at the beginning of August 2020 with a global launch at a later date - https://lnkd.in/d6rcput.
I also wrote the App Store description and came up with the ideas and copy for the video and images:
One of the highlights of working on Perfect Play was receiving the impressive accolade of 'App of the Day' from Apple.