With Specsavers launching an offer of two free pairs of glasses for children, we were briefed to come up with a concept-lead photography idea.
We thought a child in an animal hat wearing glasses with the hat also wearing a pair of frames, fitted the requirement perfectly.
We then commissioned top photographer and all-round nice guy Kerry Harrison, found a house in Highgate as the location and casted four characterful young models.
The outcome was fantastic.
The original scamp:
Behind the scenes:
The advert in-situ:
And because the campaign was so successful with sales going through the roof, we updated the campaign with boys later on in the year:
And then again the following year for a free UV Filter offer:
