true nopal is a cactus water. And after Suntory introduced it to the UK a couple of years back, summer 2018 was when it was going to go large.
The true nopal brand team tasked me to come up with some fun social media vids to help push it onto the public. Coming up with the new proposition of '#trueyou', this is what we produced.
I wrote the scripts, did the art direction (coming up with the overlay concept) and oversaw the production too. The vids were shot by young director Michael Afrifa, while Sniffy Dog Music provided the hand-clapping track. Illustrator Jennifer Hayashi created the overlays.
The CTR was better than expected. So job done.