Hogarth brought me onboard to help write Rolex's social media posts, print ads and TVCs for when their testimonies win sporting events. Working to tight deadlines and with project co-ordinators, video editors, photographers and translators, content was produced for Rolex's social media accounts across different territories. The sports included golf, tennis, skiing, sailing and showjumping.
An example of how all this came together was for Jon Rahm's win at the 2023 Masters. Within 24 hours of his victory, content for Twitter, Instagram, Facebook, YouTube, Weibo, YouKu, the Rolex website, print and TV was live in 13 different languages:
