Lucozade Zero partnered up with Love Island... and why not? Two sexy/cheeky brands coming together!
I was involved in the branding work to come up with the tag line of 'Fancy It?' and was then roped in as the creative production manager.
A 'gruelling' two day shoot in a villa just outside Magaluf, Mallorca saw a television ad shot the first day and then a major photoshoot the next day.
I was more involved in the £120k photoshoot and oversaw the production from the agency/client side.
The photography was undertaken by leading fashion photographer - Richard Allen.
And here's the TVC that ran on ITV3, in the ad breaks during Love Island.
I was also involved in the art direction and music which was done by the always brilliant Sniffy Dog.
Plus... I lent a hand in the social media stuff. Mainly as the chief inflatable flamingo wrangler:
