To promote Specsavers' 'Kids Go Free' offer, we came up with this 20-second spot in collaboration with the talented creative duo of Simon Bougourd and Neil Brush in 2010.
It sees a father’s pride and joy is dented when his son mistakes the garage door remote-control for his toy car’s controller.
It’s a classic ‘Should’ve gone to Specsavers’ moment.
It was directed by Cris Mudge (Mustard).
It's still running on TV.
Here's some behind-the-scenes stuff:
