We were tasked with re-vamping Specsavers' doordrop campaign - ie the mail that lands on your doormat. With a print run of 19 million this was a huge job and with just a budget of £5,000, it was mainly done in-house, using a local family as the models.. We came up with the concept of 'family' which was then used for each of the offers/services. I wrote the copy and came up with the 'family quotes', while helping with the art-direction and design.
