Chelsea FC brought me on board to write the UX copy for their new football training app - Perfect Play, https://perfectplay.com/.
Working with UX designers, game designers, video editors and motion graphic artists, I was across the whole project.
The app launched in the UK and the US at the beginning of August 2020 with a global launch at a later date - https://lnkd.in/d6rcput.
I also wrote the App Store description and came up with the ideas and copy for the video and images: