Working with Blood design agency, I was briefed to give a name to a social-led January campaign for BULK and fronted by world heavyweight boxing champion Anthony Joshua. The protein supplement brand wanted to inspire Gen Z's to hit their gym goals in the new year. I came up with 'Own It' and the tagline 'Whatever your goal. Own it.'
I also wrote the campaign's social posts, video script (more than 3m YouTube views), OOH messaging and website copy.
