VML's The Pharm brought me in to create digital and paid social content for the Boots Christmas campaign which was led by this TV spot:
Along with making cutdowns of this spot, I created the rest the digital and paid social campaign which comprised of content creator and influencer pieces and other content videos. Working with the proposition of 'Give Joy', here's a selection of this work that ran on TikTok, Meta, Snapchat and Pinterest: